by JANELLE DE SOUZA, Newsday
In support of the advancement of human rights for LGBT+ people, Scotiabank TT has embarked on an advertisement campaign featuring people in the local community.
The multi-channel campaign, which was launched in mid June, features Scotia employees, members of the LGBT+ (lesbian, gay, bisexual, transgender, queer/ questioning, and others) community and allies.
“When I can focus on opportunities instead of barriers, when I can celebrate who I love just like everyone else, when I know/feel like I belong, I can be my whole self,” is the message narrated by members of the community.
Football player and LGBT+ activist Kenwyne Jones concludes by saying, “Inclusion begins with all of us. We all need to embrace and respect each other because when everyone can be their whole self, we all thrive.”
Viewable on local television stations, Instagram and Facebook, the ad has generated many positive responses. Related ads are also available in the print media.
Commenting on Instagram, duaneswift said, “Never thought I’d ever see something like this in TT from a corporation. Great work.”
Le_nel congratulated the bank for being a leader and building inclusivity, koonztara said they respected and admired the stance and message, and gabzwil was impressed by the bank’s progressivess, saying it was necessary for TT.
Kezdband said, “Thank you @scotiatt for providing a safe space to be myself!”